What is the Adidas Brand Center Manila

The nation’s largest adidas store is set to open to the general public on October 22 at Glorietta 3, Makati. But a week before its public revelation, The life of SPIN had the chance to visit the vast premises of the adidas Brand Center.

With the size and wide range of its collections (including official adidas footwear, gear and clothing for swimming, hiking and golf; tennis, we’re told, is also on its way), the Brand Center will certainly be up to its billing as the flagship outpost of the Three Bands in our country.

But with 1,500 square meters of space, adidas doesn’t just want to showcase its many sneakers and sporty lines. It also highlights two other important touchstones: culture and sustainability.

But first, of course, let’s take a look at the shoes.

Trae Young 1 ‘ICEE Cotton Candy’ and Quiccs Forum Low were in the spotlight.

Inside the men’s launch pad, the running has its own terrific section, with UltraBoosts to the max, as well as the various editions of the 4D running shoe, with a 3D printed sole.

Football was also represented with the Predator Freak.3 boots, as well as separate nooks for golf (with the Boa without laces) and trail / outdoor (with the Terrex Voyager 21).

Adidas Originals – including Stan Smiths, NMD and Forum Lows – has its own separate wing.

A sustainability ramp, a 12-meter undulating rattan tunnel filled with screens showing videos of ocean plastics, connects all major sections of the huge store.

This has been one of the brand’s main pleas. In terms of shoes, the Three Stripes are teaming up with the Parley organization for a line of sneakers made from materials recycled from plastic waste. But beyond that, the space aims to educate customers going through the big problem of plastic pollution that is choking our oceans.

Other works of art can be found in the nooks and crannies of the store. These other pieces (like the Aral Cru mural of endangered animals in the basketball court or the hundreds of hand-painted clay discs hanging over a ramp in the women’s section) are a showcase of original Filipino art.

“It’s really time to show the world that we have world-class talent,” said JD Cortez, communications manager for adidas PH, of the artists they’ve collaborated with in the store. “We should be proud of it.”

Here is an exterior view of the Sustainability Ramp.

The women’s section also has its own tunnel called the Women’s Ramp, decorated with 1,800 clay discs created by the Tahanan Pottery Store.

The basketball zone also has a floor mural created by Aral Cru, with endangered Filipino animals adapting to an unstoppable basketball team.

These woven mobiles hang above the Maker’s Lab (where you can personalize your clothes with patches). Below them are the patches that you can choose from to customize your gear.

A giant gold TEQ63 – the iconic robot creation of Filipino designer and artist Quiccs – also stands above one of the counters, perched on the brand’s famous shamrock.

Speaking of Quiccs, his latest collaboration is the star student of the Brand Center’s Hype Wall – a display wall (complete with duct tape screens) dedicated to a particular shoe. Of course, the Hype Wall will change the displayed shoe on a regular basis, depending on the current tap heat for the Three Stripes.

Discover the Hype Wall as it will be when it opens.

The hype culture, of course, will be ingrained in the very DNA of the Brand Center … especially for collectors and fans of the Three Stripes.

“At the moment we are already dating [Brand Center] exclusives like the M & Ms Forum and the Melting Puppets Forum. We also have a few Yeezys that are exclusive here, in terms of brick and mortar, ”Cortez said.

He ended with a promise, and a tease: “[The Brand Center] will be the hub of the hype. Ultimately, we would also like to promote hyperlocal products. “

Cortez wouldn’t say exactly what, but just told us to tune in for some big news in November.

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