The Very Group has signed a new agreement to sell more Adidas and Reebok products and offer customers more choice as well as flexible delivery options.
This merger has enabled Very to double the number of Adidas and Reebok products it offers, after having achieved the “biggest drop in new product lines”.
The arrangement means that Adidas and Reebok ship certain merchandise directly to Very customers.
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Very aims to expand this stockless execution model over the next few months to cover more brands, including Quiz, Lacoste, Kickers, Berghaus, Speedo, and Ann Summers.
The online retailer will integrate its own technology platforms with external platforms using an open application programming interface (API) framework that enables increased speed, scalability and efficiency.
“With online retailing more competitive than ever, it’s critical to offer the greatest choice and flexibility possible at every stage of the customer journey,” said Tom Goulden, Director of Retail Products at Very Group.
“Working this way with brands allows us to offer a much broader product line and is already demonstrating how it can drive sales and add customer value.
“Integrating our new internal technology platforms with the best external platforms is the next exciting step for us and will give Very a truly contemporary retail technology stack.
“This will prepare us well for the future by opening doors for us to work with more categories and brands in improved ways. “