Samsung recently announced that it will unveil its vision for the future of smartwatches at Mobile World Congress (MWC) 2021 next week. The company says it is reinventing smartwatches with new opportunities for developers and consumers. Although we do not know exactly what this “new watchmaking experience” will bring, the recent trademark applications filed by the Korean giant give us some clues.
Dutch edition LetsGoDigital discovered two new branded apps from Samsung. The first concerns the name “Watch Design Studio” which the company describes as a “smart watch and wristband retail store service”. This software will allow “customers to customize, design and purchase smart watches and smart watch bands”.
The description, as well as the name, closely matches Samsung’s existing Galaxy Watch Studio service. Originally called Galaxy Watch Designer, this service allows users to design watch faces for Samsung smartwatches and distribute them through the Galaxy Store. The Galaxy Watch Studio app can be downloaded from the Galaxy Store but is currently only available in beta. So maybe the company is now preparing to release a full-fledged app with more features and, apparently, a new name.
In addition, Samsung also deposit for a trademark for the nickname “Good Lock”. The name description reads as follows: “Downloadable software for smartphones and tablets, software for the operation, implementation, control, use and customization of the user interface on smartphones and tablets. “
Good Lock, if you don’t already know, is also an existing suite of customization software from Samsung. It offers tons of customization tools for Samsung Galaxy smartphones. However, its availability is limited to a handful of markets. This trademark application suggests that the company is looking to expand the app to more countries.
Samsung could talk about Watch Design Studio and Good Lock at MWC 2021
Samsung’s two newly discovered trademark applications were filed with the European Union Intellectual Property Office (EUIPO) on July 22, 2021. This suggests that the company will be talking about these services at this year’s MWC.
Along with the “new watch experience,” Samsung will also be talking about the Galaxy ecosystem and mobile security at MWC 2021. The company is unlikely to unveil any new products at the next mega event, however. It has two new foldables, two new smartwatches, and a new pair of truly wireless headphones for launch in the coming months.
MWC 2021 will take place from June 28 to July 1 in Barcelona. Samsung has withdrawn from in-person exhibits due to coronavirus concerns. However, the company will participate in the event virtually. He has scheduled an online session for Monday, June 28 at 7:15 p.m. CET / 10:15 a.m. PST. The event will be available live on Samsung Newsroom as well as the company’s official YouTube channel.