It’s not just about brand new sneakers with Adidas x Prada’s new Re-Nylon collaboration. It is much, much more. Quite another metaverse, in fact.
It turns out the duo are launching the Adidas collection for Prada Re-Nylon, which offers sustainable sportswear for men and women. It’s the first time we’ve gotten more than shoes from the collaboration, which kicked off in 2019 with a pair of all-white Superstar sneakers stamped with the Prada logo.
In addition to the Forum sneakers unveiled last week, you can now expand your wardrobe with minimalist tracksuits, sweaters, bags, bobs and more. In other words, you can look like you’ve stepped straight out of a campaign for Prada Linea Rossa (for those who don’t know, it’s the Italian brand’s athleisure line). The difference is that these pieces feature both Prada’s triangular logo and Adidas’ iconic Three Stripes – subtle markers of the partnership that won’t leave you looking like a billboard for brands.
What is even more subtle is the ecological factor. Each piece is made in Italy from Re-Nylon, Prada’s signature nylon fabric made from recycled plastic waste. Conscious of its impact on the environment, the luxury brand has completely changed its use of virgin nylon for its sustainable textile, continuing to promote the latter with its own stand-alone line.
To celebrate Prada’s ecological feat, as well as its collaboration with Adidas, the two brands have planned a “one-off digital activation” for the launch of their Re-Nylon collection. Details are still under wraps, but according to a statement from Prada, “fans of the collection will be invited to participate in the metaverse with Adidas and Prada via an open source co-creation.”
Adidas is no stranger to the metaverse. Last December, the sportswear giant sold more than US $ 22 million (around HK $ 171 million) of NFT made in conjunction with Eminem-approved Bored Ape Yacht Club. Prada has also made several advancements in the virtual space: it is one of the first luxury brands to work with CGI influencer Lil Miquela, as well as invest in the blockchain technology that powers everything from crypto currency like Blockchain for sale from NFT.
Global launch of adidas for Prada Re-Nylon on January 13
To see what Prada and Adidas have in store for the metaverse, wait for the launch of their collaborative collection. It hits the world on Thursday, January 13 at Prada stores in Hong Kong, as well as at prada.com (where you can sign up to be notified) and adidas.com/prada.
For now, you can take a look at the duo’s concrete offers and plan your basket below.
All images are courtesy of Prada
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