Home Adidas product NEW SUSTAINABLE NHL TEAM JERSEYS ANNOUNCED

NEW SUSTAINABLE NHL TEAM JERSEYS ANNOUNCED

7
0

This season, adidas hockey officially begins its efforts to “end plastic waste” and reuse plastics with the introduction of the ADIZERO Primegreen Authentic NHL jerseys for all 32 NHL teams. Made with an adidas Primegreen innovation: a series of high-performance materials containing a minimum of 50% recycled content, the ADIZERO Primegreen Authentic NHL Jerseys will make their debut on the ice on the 2021-22 season opening night on Tuesday. October 10. 12.

This will be the first time that all 32 NHL teams will take to the ice with team jerseys made from recycled materials.

“We know plastic waste is a growing problem and we need to innovate the way we make our products,” said Dan Near, senior director of adidas Hockey. “The new ADIZERO Primegreen NHL jerseys are an amazing example of how we bring this idea to life. ”

“For over a decade, the NHL has remained steadfast in its commitment to reducing our environmental impact in all facets of our business,” said Brian Jennings, NHL Brand Manager and Senior Executive Vice President. “We are proud to have a partner at Adidas who implements forward-thinking innovation that addresses some of the world’s pressing ecological challenges and who is another steward in preserving the game.”

Vegas Golden Knights

Each team jersey will retain its classic stripes and logo, while sporting dimensional embroidery that draws attention to their durable materials, and a two-layered twill that underscores the authenticity of the product.

This fall, the ADIZERO Primegreen Authentic NHL jerseys will be available in all 32 team colourways at adidas.com/XXX, NHLShop.com, NHLShop.ca, the new NHL Shop flagship store in New York City, and official team stores. the NHL.

Since 2012, adidas has been developing and introducing innovations that reduce the company’s overall carbon footprint – particularly the use of plastic – as part of its goal of completely eliminating the use of virgin polyesters by 2024. The ADIZERO Primegreen Authentic NHL Jerseys Extend the Success Launch of the ADIZERO Authentic Parley NHL Jerseys with Reused and Recycled Materials that were worn at the 2019 Honda NHL All-Star Game in San Jose, CA


Source link