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Naturade concludes the award-winning 2021


The company has won four major industry awards and was a finalist for the prestigious CMO Social Responsibility Award.

Naturade closed out its award-winning 2021 with co-owner Kareem Cook honored as a finalist for the prestigious CMO Social Responsibility Award, alongside industry leaders including Whole Foods and adidas. This year, Naturade also received the Orange County Business Journal’s Innovator of the Year Award, the Earvin Magic Johnson Business and Healthcare Award, the Duke Fuqua School of Business May-Penn Excellence Award, and the Mission of the Nutrition Business Journal (NBJ). and Philanthropy Award.

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Naturade products are available from Costco, Target, Whole Foods and Amazon. (Photo: BusinessWire)

Naturade is a mission-driven company dedicated to promoting healthy lifestyles and access to quality food for everyone, regardless of income, location and race. Co-owners Cook and Claude Tellis met at Duke University and bonded over a common observation that many members of their family suffered from diet-related illnesses. This year, their efforts to promote a healthier lifestyle have been rewarded with several distinctions:

  • 2021 Orange County Business Journal Innovator of the Year: Tellis was one of six recipients of this year’s Innovator of the Year award, recognizing Orange County leaders who are creating breakthrough results in their industries and among the local business community.
  • 2021 Earvin “Magic” Johnson Business and Healthcare Award: Naturade received this award, recognizing Cook for her commitment to promoting diversity in health through Naturade’s mission to help people lead healthier lives.
  • Duke Fuqua School of Business May-Penn Award of Excellence 2021: Cook received this honor in recognition of his outstanding stewardship of the Fuqua community and the impact he continues to have within the business community as a Duke MBA alumnus.
  • 2021 NBJ Mission and Philanthropy Award: As part of the NBJ Business Achievement Awards, the publication recognized Naturade among the fastest growing companies in the industry and the companies that go the furthest to make sustainability, innovation and philanthropy their mission.
  • CMO Social Responsibility Award Finalist (2021): The CMO Awards recognize the best senior marketing executives around the world. Cook was honored as a 2021 finalist for the Social Responsibility Award alongside the CMOs of Whole Foods, adidas, Peloton, City National Bank and Bupa Global Nationoamerica. The award recognizes industry leaders who demonstrate corporate citizenship, environmental responsibility and corporate responsibility.

“We couldn’t be prouder of the work we’ve done in 2021,” Cook said. “And receiving year-round recognition from organizations we admire is a testament to the hard work of our team. Not only have we been successful during the pandemic, but we are also now available at Costco, Target, Whole Foods and Amazon , which makes Naturade products even more accessible at these major brands.”

To learn more about Naturade, visit Naturade.com. For media inquiries, please contact Meredith Geisler at [email protected] or (703) 740-5015.


Naturade is well known for its commitment to improving the health and well-being of consumers with innovative natural products since 1926. In nearly 10 decades, Naturade has become a highly respected innovator in the natural products industry, providing products natural health products around the world. Naturade pioneered the introduction of soy protein powders in the 1950s. Over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements and health products. beauty care. The company’s priority and standard of excellence require effective nutritional quality controls. These controls are built into every phase of product development and production.