Almost all businesses lose revenue to their competition. This is why a brand must stand out from its competitors. Influencer marketing is a great way for brands to leverage the following numbers of social media influencers. And users see it as true word of mouth advertising instead of direct brand ads.
According to Influencer Marketing Hub, influencer marketing had an estimated market size of $ 9.7 billion in 2020. And it is expected to grow to $ 13.8 billion in 2021.
Meet the richest social media influencers in the United States, 2021
- Khloe kardashian
Instagram Followers: 135 million
Earnings per position: $ 608,000
Khloe made her fortune with her own denim brand, Good American. Endorsement deals with big brands like Amazon, Calvin Klein and Fashion Nova further boosted his net worth. The model has a net worth of $ 50 million.
- Kendall jenner
Instagram Followers: 157 million
Earnings per position: $ 608,000
Kendall has signed sponsorship deals with H&M, Liu Jo, Tiffany & Co., Versace. Calvin Klein is arguably his most popular sponsorship deal. The model, socialite and media personality has a net worth of around $ 45 million.
- Nicki Minaj
Instagram Followers: 132 million
Earnings per position: $ 625,000
Hip Hop’s Richest Rapper has made a profit through sponsorship deals with MAC Cosmetics, PepsiCo and OPI. Rapper Super Bass has a net worth of $ 85 million. - Jennifer lopez
Instagram Followers: 148 million
Earnings per position: $ 663,000
In addition to amassing wealth through studio albums and world tours, she has also filled her pockets with sponsorship deals with Designer Perfumes, DSW and Versace. J.Lo has a net worth of $ 400 million. - Taylor Swift
Instagram Followers: 152 million
Earnings per position: $ 722,000
Taylor has / had approval deals with American Express, Apple, AT&T, Capital One, Covergirl, Diet Coke, Elizabeth Arden, Glu Mobile, Keds, UPS, The Shake the star has 11 Grammy Awards to her name and has a net worth of $ 400 million. - Beyoncé Knowles
Instagram Followers: 170 million
Earnings per position: $ 770,000
the Single women star has sponsorship deals with big brands like American Express, Ford Motor Company, DirecTV, PepsiCo, L’Oréal and Samsung. She uses her social media presence expertly to create a buzz around upcoming albums. The 28 Grammy Award winner has a net worth of $ 500 million. - Selena Gomez
Instagram Followers: 180 million
Earnings per position: $ 848,000
After unveiling her eco-friendly clothing line in 2010, Selena secured lucrative sponsorship deals for Adidas, Coca-Cola, Louis Vuitton, Pantene and Puma. The singer, producer and actress has a net worth of $ 75 million. - Ariana Grande
Instagram Followers: 228 million
Earnings per position: $ 853,000
Ariana has signed several attractive sponsorship deals in the past, including Beats by Dre, Fiat, Givenchy, MAC Cosmetics, Old Navy, Reebok, and Samsung. The winner of both Grammy Awards has a net worth of $ 180 million. - Kylie jenner
Instagram Followers: 223 million
Earnings per position: $ 986,000
She started a clothing line called Kendall + Kylie with her sister Kendall when she was just 15. She has or had lucrative sponsorship deals with Adidas, Fashion Nova, Puma and SugarBearHair Vitamins. Forbes declared her the youngest self-made billionaire in 2019, thanks to her makeup company, Kylie Cosmetics. - Dwayne The Rock Johnson
Instagram Followers: 226 million
Earnings per position: $ 1,015,000
It has had a major partnership with sports brand Under Armor since 2016. In the past, it has been sponsored by tech giant Apple and Norwegian bottled water brand Voss. Through all of these sponsorship deals, he became the highest-paid Instagram celebrity, replacing Kylie Jenner at the top. On top of all that, Forbes also crowned him as the highest paid actor in the world. The Fast & Furious star has a net worth of $ 400 million.
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