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Jumia launches “brand festival” to promote authenticity


Pan-African e-commerce platform, Jumia, has launched its annual “brand festival” campaign, aimed at promoting authentic products at the best prices directly from manufacturers on the Jumia platform.

The campaign, which begins on Monday, September 12, 2022 and will run until October 2, 2022, offers millions of consumers across the country the opportunity to purchase original products from official stores of several major brands such as Adidas, Samsung, Infinix, Umidigi, Nivea, DeFacto, Nestlé, Bacardi, Intel/HP, Unilever, Pernod Ricard, Oraimo, Diageo, Coca Cola, Apple and Xiaomi.

Jumia Nigeria Commercial Director, Ijeoma Arum said, “The Jumia Brand Festival is not only for the promotion of genuine products, but also allows consumers to get the best prices directly from the manufacturers on our platform. .

“We are aware of the needs of today’s consumers, who are to acquire quality products at the most competitive prices on the market and this is the very essence of this campaign. We’ve partnered with top international brands to make their products available to consumers across the country, so consumers can spend less while buying more.

“Partnering with Jumia is always an opportunity to co-create to bring customers incredible deals on innovative mobile and electronic products that Samsung is best known for both locally and globally. With the current economic situation, it is imperative to ensure that customers can still access the basic products that have a significant impact on their daily activities. The Jumia Brand Festival is poised to provide that and we are happy to be a part of it,” said Oyebade Moses, e-Commerce Group Manager, Samsung Electronics West & Central Africa.

Consumers can avail the amazing deals during the Anniversary Sale by simply downloading the Jumia app.

The campaign offers free delivery on a wide range of products to consumers in Lagos, Abuja and Ibadan.