Home Adidas sales Hanesbrands hires Adidas Exec to lead global sportswear at Champion – Footwear News

Hanesbrands hires Adidas Exec to lead global sportswear at Champion – Footwear News


Hanesbrands has chosen Vanessa LeFebvre as its new global activewear president.

LeFebvre joins the apparel brand company after serving as vice president of commercial at Adidas for two years, where she oversaw the wholesale, team sports, retail, e-commerce and cities divisions. keys to the sports brand. In his new role, LeFebvre will focus on driving innovation in key markets and new channels for the global Champion brand.

As previously stated in the company’s “Full Potential” plan rolled out last May, Hanesbrands aims to grow Champion to a billion-dollar brand by 2024. Overall, Hanesbrands aims to grow its revenue from total business to $7.4 billion by 2024.

“I am thrilled to add Vanessa to our outstanding leadership team as we continue to execute on our Full Potential plan,” said Steve Bratspies, CEO of Hanesbrands. “Vanessa’s vast experience, leadership, energy and tenacious desire to win will allow us to build on Champion’s strong momentum and drive long-term global growth.”

CREDIT: Hanesbrands

LeFebvre replaces former Hanesbrands Group President for Global Sportswear, Jonathan Ram, who left office in March to join Clarks as the company’s new CEO. In addition to her time at Adidas, LeFebvre also served as president of Lord and Taylor.

“It’s an exciting time to join HanesBrands,” LeFebvre said in a statement. “The company has iconic brands and a passionate team. I look forward to helping consumers around the world “Be Your Own Champion” as we take the company’s activewear business to the next level. »

Hanesbrands, whose brand portfolio includes Hanes, Champion and Bonds, beat analysts’ expectations for first-quarter revenue and profit on Thursday. . GAAP earnings per share from continuing operations was $0.32; and adjusted earnings per share from continuing operations were $0.34, beating analysts’ earnings forecast of $0.28.

Global Champion brand sales increased 6% year over year.

“The global operating environment has deteriorated significantly over the past three months, with inflation accelerating, continued COVID-19-related disruptions and logistical challenges,” Bratspies said in a statement. “In this environment, we are strongly focused on execution in the areas we control. We are unwavering in our commitment to invest in our people, our brands and our technology, and I remain confident that we will deliver on our Full Potential plan.