The new global campaign is inspired by the universal power of music to uplift soul and spirit and will run across the UK and EMENA, plus Latin America and Asia Later in the year.
The campaign movie opens to a Papa John’s store, which turns into an intimate evening with DJs on the decks, British neo-soul artist BaggE bringing the tracks, and a small group of friends sharing good times with the delicious new range Fresh Soul.
We literally turn the tables – the party comes alive through the House of Papa – the venue for the world’s first pizza party on September 29.
Serving the performances of BaggE and three other independent artists selected by NME, and broadcast live via the united members of the ByteSquad TikTok collective and NME’s Instagram. The highlights of the after-party will also be posted on the NME website from October 5, to continue the good times around a good pizza.
ByteSquad members Shauni, Jake, Em and Loz, will come together as ByteSquad for one night only, to kick off the party with other UK and international TikTokers participating virtually, broadcasting the party live as the world’s first party. coordinate of the TikTok house of the genre.
Jo blundell, Papa John’s vice president of international marketing, comments: “Music is a universal power for good, so it’s great to see the party we started in our global marketing campaign movie come to life for everyone around the world to enjoy. NME brings the good music, ByteSquad and their friends around the world bring the good times and Papa John’s proudly brings the new Fresh Soul pizzas. This is not to be missed !”
director Papa X Cheddar, Josh cohen, known for his work with brands like adidas and Nike, returns for this latest film in Papa John’s global campaign, alongside music producers, Brother Music and singer BaggE, who together created the track “Fresh Soul” in the countryside.
“Thanks to the collective reach of NME, ByteSquad and Papa John’s, this is an incredible opportunity for myself and the emerging talents of NME to promote our music globally through the House of Papa. Great music and good times again!“adds BaggE, campaign artist and neo-soulstress.
Papa John’s new Fresh Soul line includes three savory barbecue-inspired pizzas and a delicious side dish of barbecue rolls *, available to order by phone, PapaJohns.com or the Papa John’s app.
Notes to Editors
For more information on the new Fresh Soul campaign, or any of the items available on Papa John’s menu, please visit PapaJohns.com
* Please check availability at your local Papa John’s store
About Papa John’s
Papa John’s International, Inc. (NASDAQ: PZZA) opened in 1984 with one goal in mind: BETTER INGREDIENTS. BEST PIZZA. Papa John’s believes that the use of high quality ingredients leads to superior quality pizzas. Its original paste is made from just six ingredients and is fresh, never frozen. Papa John’s tops his pizzas with real cheese made from mozzarella, pizza sauce made from vine-ripened tomatoes that go from the vine to canning the same day, and meat without fillers. It was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa John’s is headquartered at Louisville, Ky. and is the third largest pizza delivery company in the world with more than 5,360 restaurants in 48 countries and territories as of September 27, 2020. For more information about the company or to order pizza online, visit www.PapaJohns.com or download the Papa John’s mobile app for iOS or Android.
About NME Radar
Radar is NME’s new music section where fans around the world can meet their new favorite artist. Updated daily with song tips, in-depth features, album recommendations, and live reports, the Radar team is the first to discover the stars of tomorrow.
With their community of over 20 million fans on the TikTok platform, the ByteSquad is leading the charge of a new generation of media for Gen Z through Gen Z. The UK’s national shutdown in 2020 in the midst of the coronavirus pandemic saw the launch of the UK’s very first. TikTok House, or “hype house”, brings together the biggest social stars under one roof. ByteSquad HQ has created ‘Big Brother’ style entertaining content for its millions of subscribers to enjoy on TikTok, YouTube and Instagram for three months, giving Gen Z a healthy pipeline of content to watch while isolating themselves. inside.
Video – https://mma.prnewswire.com/media/1631255/Papa_Johns_global_pizza_party.mp4
Photo – https://mma.prnewswire.com/media/1631256/Papa_Johns_global_pizza_party.jpg
Logo – https://mma.prnewswire.com/media/1631257/Papa_Johns_Logo.jpg
SOURCE Papa John International Campus