The website offers an innovative, technology-driven experience that makes it easy for consumers to navigate the digital store and easily purchase their favorite products. Throughout the digital flagship store, from search to navigation, consumers have an assisted experience that enables them to find and buy the right product, fit and support, and the best cross-category improvements, improving as well their overall online retail journey, Adidas said in a press release.
While working to create a platform that acts as the go-to destination for all things sports, the line focuses on strategic categories such as running, lifestyle, training and football. The flagship store is also improving the experience of major consumers of women and children.
German Adidas has launched its new digital flagship store. The brand new website was conceptualized based on the feedback and reviews received from consumers. The store must provide seamless innovation, cutting-edge user interface and fast interface, thereby providing consumers with a global, digitally superior and seamless online shopping experience.
In addition to the launch, adidas will invite hackers, coders and tech experts to beta test the website for any bugs, compatibility issues and reward them for their technical feedback. The brand will also continue to engage with consumers through innovative offerings and activities such as exciting new launches to maintain consumers’ purchasing energy and prepare them for the upcoming holiday season.
“With the launch of our new digital store, we want to strengthen the credibility of the brand in India by taking into account consumer feedback. Our goal is to shift the mindset from an ecommerce site to a digital branded store with consumer obsession at the heart of it all. The digital store aims to strengthen our credibility, improve the consumer experience and publicize our sustainability efforts. Innovative technology and improved user interface will provide consumers with an unforgettable experience ”, Sunil Gupta, Senior Director, Adidas India noted.
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