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FOS PM: Platoon on your next flight

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It’s market close on Monday and Microsoft is still the world’s most valuable company with a market cap of $ 2.47 trillion.

Apple, which was dethroned on Friday, remains in second place at $ 2.4 trillion.



Platoon / Design: Alex Brooks

Peloton is making its courses available outside of its application or hardware for the first time through an agreement with Delta Air Lines.

Delta now offers five classes produced by Peloton exclusively for the airline to help passengers stretch, relax, meditate or fall asleep.

The courses will be available on the aircraft files screens and will not be offered on the Peloton application. Jen Cotter, head of content for Peloton, told CNN that the integration gives the company a chance with “people who are not members of the Platoon. “

Despite the massive treadmill recall and lawsuits Peloton faced earlier this year, the connected fitness giant continues to expand into a wide variety of industries.

  • Reports surfaced in June that Peloton was working on an armband heart rate monitor.
  • In July, he announced an in-app video game for Peloton bike owners and subscribers.
  • He acquired the training machine manufacturer Precor for $ 420 million in April, increasing its manufacturing capacity in the United States
  • The company also recently launched its first clothing line, entirely designed in-house.

Platoon reported a net loss of $ 313.2 million in its fiscal fourth quarter – though it still recorded $ 937 million in revenue – and has around 900,000 digital-only paid members.

The company released its first quarter results on Thursday.

Athletics / Design: Alex Brooks

Sports betting companies FanDuel and DraftKings are among many companies that have submitted offers to buy The Athletic, according to The Information.

Athletic has hired an investment bank LionTree in September to consider selling all or part of its activity.

The subscription platform has already had discussions with The New York Times, but the discussions fell through in June over a reported disagreement over how to compensate The Athletic employees for their involvement in the company. He also had discussions with Axes earlier in the year.

Athletic, which has more than one million subscribers, is looking for a valuation of more than 750 million dollars. The business has not been profitable for the past two years.

  • He lost $ 41 million in 2020, following a loss of $ 54 million the year before. Revenue reached $ 47 million in 2020, up from $ 26 million in 2019.
  • This year, he forecasts $ 77 million in revenue with $ 35 million in net losses.

FanDuel’s parent company Flutter Entertainment recorded $ 902 million of revenue in the first half of the year and expects its US operations to turn a profit for the first time in 2023, while DraftKings revenue in the second quarter has increase 297% year over year to $ 298 million.

Athletic includes Founders Fund, Courtside Ventures and Powerhouse Capital as investors.


Body Armor / Design: Alex Brooks

Coca-Cola made its largest acquisition to date, paying $ 5.6 billion for full control of sports drink company BodyArmor.

The beverage giant will buy the 85% of BodyArmor it doesn’t already own. On Friday, reports said a deal was underway. Coke originally purchased BodyArmor in 2018.

  • The succession of Kobe bryant will receive approximately $ 400 million. Bryant invested in BodyArmor in 2013, putting in $ 6 million. He served on the company’s board of directors until his death in 2020.
  • Coca-Cola announced the acquisition at 8:24 a.m. ET on Monday in honor of Bryant, who wore the numbers 8 and 24 on his jerseys.
  • James harden and Mike Trout are also investors and spokespersons for BodyArmor.

The transaction will crush Coca-Cola $ 4.9 billion acquisition of a coffee company Costa, which closed in January 2019, in second place among the company’s biggest deals. Coca-Cola acquires Vitaminwatermaker Ice cream, co-founded by BodyArmor founder Mike Repole, for $ 4.1 billion in 2007.

BodyArmor expects to reach about $ 1.4 billion in sales in 2021, a far cry from the $ 250 million it made in 2018. With BodyArmor in the fold, Coca-Cola, which also owns Powerade, will own about 23% of the sports drinks market.

Gatorade, owned by PepsiCo, leads the category with a 68% share.

  • In today’s Leadoff, US cities plead for 2026 World Cup, Hoka’s 47% growth generates solid quarter for Deckers, NFL teams submit bids for global marketing rights, and Skechers reportedly consider an IPO of its Asia segment. Click here to listen.
  • The NBA has expanded its global partnership with Adidas. The German sportswear company will remain the official footwear trading partner of the NBA, WNBA and G-League.
  • GameStop has separate with COO Jenna Owens seven months after hiring her at Amazon. The company declined to cite a reason for the departure. His severance package includes six months of base salary, health care bonuses and the remainder of his signing bonus.
  • The Best Employers in Sport are back! Whether it’s excellent leadership, a commitment to D&I, employee well-being, or social endeavors, the BES award seeks to recognize organizations that do good with their teams. The the investigation is open now until November 12!


The New York Giants (2-5) face the Kansas City Chiefs (3-4) tonight at Arrowhead Stadium.

How to watch: 8:15 p.m. ET on ESPN

Betting odds: Heads -10.5 || ML -550 || O / U 52 *

To take: Expect Patrick Mahomes to get back on track. Take Kansas City to cover.

Who do you have? Respond to this newsletter with your prediction for the winner of the Giants-Chiefs and the final score.

Yell: Congratulation to FOS readers Jeff Kadlub and David P. for correctly predicting Pittsburgh’s victory over Cleveland!

* Dimensions / lines subject to change. The T & Cs apply. See draftkings.com/sportsbook for details.

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