LEGO has released a new set that allows builders to build and display the adidas Superstar shoe.
LEGO enters the world of fashion and sports with an all new set where builders can build an adidas Superstar shoe.
The company has recently diversified its merchandise palette with designs different from its usual sets inspired by pop culture games, movies and TV. Today, LEGO offers sets for making wall art, potted plants, replicas and more. The Superstar is the latest addition to the company’s vast product base.
The set will consist of 731 pieces, including laces, and will be marketed for adults 18 and older. The set is priced at $ 79.99 before tax, which is just a little less than a pair of adidas shoes, which retails for around $ 85.
The LEGO version can be customized to the builder’s preferences and even arrives in a shoebox. Builders can choose whether they want a right or left shoe, display the set on a stand or not, and anything they choose to add to personalize the design.
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The shoe dubbed “Shelltoe” comes with its own official adidas branding elements to capture the precision of the original. The included LEGO plaque states that “The ‘Superstar’ began as one of the most worn basketball models in the 1970s and became an iconic sneaker soon after.”
In addition to being able to build the shoe, LEGO and adidas fans can use a series of co-branded sportswear from the two companies. The limited edition items and the set are on sale now.
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Source: LEGO, adidas
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