Deobox co-founders Kashin Perera and Sudara Melvin
Deobox, the very first and only online subscription company registered in Sri Lanka, was first introduced in 2019 to meet the needs of discerning Sri Lankans who were looking for good quality original deodorant products.
After its success here, it is now set to mark its entry into the UK market in the hope of catering to potential customers who are used to the concept and also looking to purchase original and globally recognized deodorant brands by subscription. .
Deobox was designed by co-founders Sudara Melvin and Binara Sakalasuriya. What started with a need to more easily acquire original deodorant brands, the idea for Deobox came to fruition when the duo decided to work on a concept where more people who really care to get their hands on original products carrying a global certification, can sign up to get their favorite brands delivered to their homes each month.
Following Binara’s exit from Deobox in October 2020 to pursue other business prospects, Sudara was joined by current Deobox co-founder Kashin Perera. The team’s marketing process is supported by digital marketing consultant Deshan Perera.
Working on the subscription system, this concept is already popular in Western countries. The inspiration to present this concept to the Sri Lankan public ultimately gave birth to Deobox.
However, Sudara and Kashin aim to focus and expand their product portfolio over the next few months without limiting themselves to deodorants alone. Subscribers can look forward to future additions of complete care solutions including razors, shampoo, and more. for men as well as cosmetic and hygienic products for women.
The founders of Deobox aim to improve the image of the subscription service among potential customers in all regions of the country.
Speaking about how Deobox has evolved since its inception, Sudara explained, âWe started beta testing Deobox in October 2019 and continued testing for a year. Along the way, we noticed that our initial customers were reacting with the deliveries they received each month and the resulting excitement, waiting for the next month’s delivery. Over time we have developed the algorithm to deliver high priced deodorants at a budgeted price and we saw an opportunity following negotiations with original equipment manufacturers (OEMs) so that we could ensure the supply. of the best product to our customers and, therefore, improve user satisfaction. “
Sharing his perspective on the changes that followed after joining the company, Kashin said, âWe have advanced and launched the deobox.lk site with the online payment facility and introduced a recurring payment facility on the site. This is a monthly automated payment processing system for the convenience of our users. We have developed a marketing strategy and this has helped increase our user acquisition rate. We have turned our operations around to meet the demands of our customers. With all of these facilities and systems in place, it has helped us maintain the 95% user retention rate and a five star rating from our customers on our social media platforms.
Popular deodorant brands that current customers can enjoy include original products from Nike, Adidas, Wild Stone, Fogg, Old Spice, Yardley, Denim and more. Subscription packages are conceptualized as Deobox for Him and Deobox for Her, and start from Rs. 850. Subscribers have the option of making their payments online or paying on delivery. Customers also have the option to unsubscribe at any time. The founders of Deobox also focused on the element of sustainability of moving away from single-use plastic and opting for reusable corrugated boxes instead.
The founders of Deobox are also currently working on the launch of the âDeobox Clubâ which will allow more interaction and the formation of a community of like-minded subscribers. This will also pave the way for the implementation of a Loyalty Card for subscribers which will be accompanied by attractive advantages for them in the long term.
Through this mechanism, the founders also seek to give back to their followers by empowering aspiring entrepreneurs to pursue their aspirations by encouraging the messages that every subscriber receives with their orders.