Home Adidas sales Celtic could be on the verge of a mid-season trade slump

Celtic could be on the verge of a mid-season trade slump

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Celtic merchandise sales could take a mid-season hit if field results don’t improve from 2020-21.

This is according to the finance guru and Football initiate columnist Kieran Maguire, speaking exclusively of Celtic’s business prospects for the next campaign.

The Hoops officially unveiled their third Adidas kit on July 5 and their outdoor kit was released in June.

Parkhead executives hope sales will be strong despite a disappointing campaign last season in which they relinquished their nine-year grip on the title.

Maguire said sales will likely have held up well when the kits were first released.

However, the spreadsheet expert predicted there could be a mid-season drop if fans don’t see an improvement from 2020-21.

He said Football initiate correspondent Adam Williams: “If we look at Celtic’s trading income, they have seen a positive rebound in the years they’ve qualified for the Champions League.

“It fell in 2020. There shouldn’t have been too much of an impact from Covid for 2019-2020. They won the Scottish Premiership that year, but they didn’t make it that far in Europe.

“Sales of kits will not be impacted at the start of the season, it is the mid-season impact that is impacted by performance.

“You’re more inclined to go to the club store and buy something if they’ve played well this weekend. In terms of impulse buying, performance in the field has some impact.

“I think there is currently a general feeling of unease among Celtic fans. This makes it difficult for the club to pull bunnies out of the hat, even though the kits are fantastically designed.

In other news, an expert hails Celtic as behind-the-scenes footage surface.

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