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Banchero and Holmgren caused shoe sales to spike after Summer League

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Orlando Magic rookie Paolo Banchero and Oklahoma City Thunder rookie Chet Holmgren haven’t played in a real NBA game yet, but they’re already proving they can move the needle among basketball fans.

Recently, when Banchero and Holmgren teamed up at The Crawsover in Seattle, a ton of fans filled the gym or tuned in to the pro-am’s NBA livestream.

The top two picks in the 2022 NBA Draft have also shown they can influence consumers.

In his NBA Summer League debut, Holmgren dominated in a pair of Nike KD 15s – finishing with 23 points, 7 rebounds, 6 blocks and 4 assists in under 24 minutes. Kevin Durant shouted it out and added “I love kicks”. Over the next three weeks (June 21 to July 12), there was an 87% spike in eBay searches for KD 15s.

Banchero also turned heads with his game in Las Vegas, and fans noticed he was wearing a pair of adidas Exhibit As. Over the next week, sneakers worn by Banchero saw a 30% increase. searches on eBay. Banchero was a sneaker free agent at the time, but recently signed a deal with Jordan Brand.

We didn’t get to see Banchero take on Holmgren during Summer League, so fans are understandably excited to see them go head-to-head when the Magic take on the Thunder this season.