Home Adidas shoes Adidas S’pore launches 1st brand center along Orchard Road with 3 floors and Singapore inspired elements – Mothership.SG

Adidas S’pore launches 1st brand center along Orchard Road with 3 floors and Singapore inspired elements – Mothership.SG

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Sportswear brand Adidas has launched its first branding center in Singapore, named Homeground, in Knightsbridge along Orchard Road.

Occupying three floors, it claims to be the country’s largest single-brand retail sports destination.

It offers the largest range of Adidas performance and Originals clothing, footwear and accessories in Singapore.

Photo by Adidas Singapore.

Singapore inspired design elements

Adidas claims that the design of the brand’s center is “deeply rooted in the identity of Singapore” and “celebrates its diversity as a multicultural country”.

Created in partnership with many local designers, the design is inspired by iconic scenes from everyday Singapore life.

For example, a wall mural that takes the form of an Adidas shoe is actually a collage of locally inspired elements woven together into a wall mural.

Photo by Adidas Singapore.

Close-up of the mural. Photo by Adidas Singapore.

Additionally, the brand’s sustainability wall is inspired by the Singapore River shoreline and is made from layers of reclaimed, carved wood.

Photo by Adidas Singapore.

The ‘Local Delights’ section features vibrant artwork inspired by traditional cakes and snacks such as Tutu Kueh, Ang Ku Kueh, Kueh Bahulu, Muruku, and the colorful Kueh Lapis cake.

Photo by Adidas Singapore.

There’s also an anamorphic ceiling installation in the MakerLab, where 180 pieces of stainless steel shamrocks come together to form an intricate ceiling art work that is both a shamrock and Singapore’s coastline.

Photo by Adidas Singapore.

Photo by Adidas Singapore.

Here are more photos of the new store:

Photo by Adidas Singapore.

Photo by Adidas Singapore.

Photo by Adidas Singapore.

Photo by Adidas Singapore.

Singapore-themed graphic t-shirt

In addition to enjoying the region’s first launches and Singapore exclusives at the Homeground store, shoppers can look forward to the Singapore Key City Tee, a locally themed graphic print t-shirt.

Photo by Adidas Singapore.

At MakerLab, shoppers can also access a selection of embroidery patches and 3D printed collectibles to personalize their Adidas clothing and gear.

Photo from Adidas Homeground website.

In addition, the latest UltraBOOST 22 and ZX 5K BOOST shoes will also be available in the new store.

Photo from Adidas Homeground website.

Delivery service

Following on from the launch of the brand center, Adidas will deploy the “Bring it to Me” service, which will be exclusive to the brand center, over the next few months.

Shoppers can have the products delivered while continuing to browse other items in the store by scanning the shoes through the Adidas app or QR code to indicate their preferred sizes.

For more information you can check the Adidas Homeground website, Adidas Singapore Instagram, and Facebook pages.

Home Adidas

Photo by Adidas Singapore.

Address: 270 Orchard Road, Knightsbridge, Singapore 238857

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The best images from Adidas Singapore.