Look at these paintings!
Adidas Running has just unveiled a new colorway for the Adidas 4DFWD, a data-driven running shoe that means advancing 3D printed running technology. The new colourway is available in Solar Red and Bold White.
You will notice that the sole looks a lot like other variations of this shoe. The trellis structure really does show up, however, wearing an off-white color while a touch of red seeps in from the interior. Otherwise, the shoe is white in color with the Adidas logo on the side.
According to Adidas, the new colorway is meant to pay tribute to the athletes who unite again on the international stage this summer at the Tokyo Olympics. This explains the red and white solar theme, which is an obvious homage to the Japanese flag.
However, it’s not all about fashion – these shoes are designed to dramatically improve running performance.
This lattice structure? It was specifically coded to compress forward during a vertical impact, reducing the maximum braking force experienced by riders by 15 percent. This in turn redirects those vertical impact forces into a forward horizontal motion – giving you a little boost.
It seems like the kind of thing you would really need to experience firsthand to see how it works, but Adidas’ announcement tweet has a helpful video demo:
Progress never stops.
The new colourway of adidas 4DFWD is here. Lace up with the future of running. ⏩👟
— adidas UK (@adidasUK) July 1, 2021
The Adidas 4DFWD Solar Red and White colourway launches today with exclusive Early Access for Creators Club members through the official app. Currently, it costs $ 280 and will be available on the Adidas website and at these Performance stores:
- Adidas Sports Performance, ION Orchard
- Adidas Sports Performance, Suntec City
- Adidas Performance Brand Concept Store, VivoCity
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This article first appeared in Material zone.