Home Adidas shoes Adidas is committed to sustainable fashion, promoting an environmentally friendly environment in its new store

Adidas is committed to sustainable fashion, promoting an environmentally friendly environment in its new store

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Emilie Joseph wears black and white striped Adidas flared jogging pants, mesh tights from Calzedonia, black pointy high heel shoes from Cosmo Paris in Paris, France. Photo by Edward Berthelot / Getty Images

  • Adidas says nine out of 10 articles will feature sustainable technology, material, design or manufacturing method by 2025.
  • The new V&A store presents a living green wall with various plant species known for their moisturizing and filtering properties.
  • The brand collaborated with six South African artists who worked with a pair of iconic adidas shoes and materials specific to their craft to reimagine future shoes.

There are global conversations about sustainability in fashion. Brands are held accountable for their fashion practices.

Initiatives that shine a light on the climate crisis facing the planet are in the spotlight, with many brands criticized for not being environmentally friendly when designing, creating and trading.

Sportswear giant adidas has raised its hand to support the fight against the looming climate crisis.

sustainable fashion, adidas, eco-friendly, store
A living plant wall of 4.5 square meters with a variety of plant species in the store. Image provided by Adidas

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When launching the new Adidas store at the V&A Waterfront in Cape Town, it made a bold pledge that nine out of 10 items will feature sustainable technology, material, design or manufacturing method by 2025, and is aiming for to achieve climate neutrality in 2050.

As customers enter the store, they are greeted by a 4.5 square meter living plant wall with a variety of plant species known for their moisturizing and filtering properties and for promoting a sense of well-being.

The store’s crate is made from reclaimed wood, sourced from crates used to transport retail props and mannequins.

style, fashion, eco-friendly
The brand is committed to sustainable technology, material, design or manufacturing method in its items. Image Bonolo Sekudu

The store’s inspiration centered around biophilic design, essentially bringing nature into the store. The concept store offers live plants, reclaimed wood and many types of recycled materials.

sustainable fashion, adidas, eco-friendly, store
Artist Matthew Edwards designed the Adidas Trefoil logo for the store, incorporating recycled plastic. Image courtesy of adidas

The Polytwill fabric banners presented in store are made from recycled plastic bottles, while the shelves are made by Smile Plastics and made from plastic waste.

Xanita engineered fiberboard made from recycled materials used for in-store decoration and displays.

Terrazzo flooring is made from cement with marble chips, rock and glass, making it both a durable and eco-friendly option.

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The brand has sparked an exciting collaboration, Shoe Re-invent, created by six South African artists. The artists worked with a pair of iconic adidas shoes and materials specific to their craft to show what they imagine the shoes might look like in the future.

Danielle Clough (Adidas shoes: Ozweego). Danielle uses scraps of yarn and fabric to express the best of human emotion.

sustainable fashion, recycling, style
The Ozweego reimagined by artist Danielle Clough. Image provided by Adidas

Hannerie Visser, founder of Studio H (Adidas shoes: Stan Smith). Studio H is driven by the senses, defined by science, innovation and sustainable practices.

sustainable fashion, recycling, style
Stan Smith reinvented by artist Hannarie Visser. Image provided by Adidas

Another exciting collaboration was with Matthew Edwards who designed the Adidas trefoil logo for the store, incorporating recycled plastic. The plastic used in the design comes from a beach clean-up held at Parley Ocean School in Hout Bay in September 2021.

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The store is currently undergoing Leadership in Energy and Environmental Design (LEED) certification under the US Green Building Council LEED Rating System aiming to provide a framework for healthy and highly efficient green buildings.

To reiterate the commitment to sustainability and make a difference, Adidas has teamed up with Damian Willemse and the One Tree Planted reforestation association, to donate 30 trees per guest to help Damian’s fundraiser to plant 35,000 native trees in the townships of the Western Cape.

– Additional information: ByDesign Communications on behalf of Adidas

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