Home Adidas shoes Adidas celebrates Beyoncé’s latest collab with Ivy Park

Adidas celebrates Beyoncé’s latest collab with Ivy Park


Adidas recently held events in 4 cities to celebrate its latest collab with Beyoncé’s IVY PARK, Adidas x IVY PARK: IVYTOPIA. Guests were treated to themed drinks and treats with DJs playing songs and remixes exclusively from Beyoncé’s latest album, RENAISSANCE.

New York: Celebrity stylist Ty Hunter, responsible for many of Beyoncé’s iconic red carpet looks over the years, was on hand to help customers and guests shop the collection of swimwear, performance pieces and footwear. The New York event took place at the adidas SoHo Flagship store in 115 Spring Street.

Chicago: Sal Yvat, famed Chicago-based stylist and costume designer was on hand to guide guests through the collection, lending her fashion and fit expertise to clients. The Chicago event took place at adidas’ immensely popular Wicker Park location.

Houston: Fashion stylist, Kelvin “KJ” Moody, who is currently Beyonce’s wardrobe stylist, was on hand to walk clients through the IVYTOPIA drop and advise them on colors and silhouettes that best match their personality and their morphology.

Los Angeles: adidas Apparel and Footwear Director Lauren Body greeted guests and answered style questions from the crowd at the historic Melrose Avenue site.

Celebrity fashion stylists and product experts welcomed guests while providing professional advice on styling and accessorizing looks from the collection.