Accent Group is set to add another brand to its broad portfolio, having been named the new Exclusive Distributor in Australia and New Zealand (ANZ) for Reebok.
Accent Group has been appointed by the new owners of Reebok, Authentic Brands Group (ABG) as ANZ distributor for an initial ten-year term.
The deal will take effect once ownership of Reebok changes from former owner Adidas AG to ABG, which is expected to close in the first quarter of 2022.
Accent Group will then begin distribution and delivery by the second quarter of 2022.
Accent Group CEO Daniel Agostinelli said the company will work with ABG to develop Reebok in the ANZ market.
“Reebok is an iconic global brand that doesn’t need to be introduced.
“We are delighted to be the new distributor in Australia and New Zealand.
“Distribution agreement with Reebok further strengthens Accent Group’s competitive divide – a broad and comprehensive portfolio of international and vertical brands that is first and foremost digital, customer-obsessed, and which offers strong product differentiation and margins. .
“Our plans are to grow the Reebok brand into ANZ through the brand’s existing wholesale accounts, direct-to-consumer online sales and through our multi-brand retail banners,” he said.
ABG CEO Corey Salter praised the new partnership with Accent Group.
“We are excited to implement Reebok’s new global strategy.
“Accent Group is an industry leader and we are delighted to partner with them in this important region,” he said.
Accent Group retail brands including Glue Store, Stylerunner, Pivot, The Trybe, Platypus and Hype DC already have Reebok in stock.
Adidas agreed to sell Reebok to ABG for € 2.1 billion (AU $ 3.3 billion) in August 2021.